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| Communication Research | 1 |
| Effect Size | 1 |
| Higher Education | 1 |
| Research Methodology | 1 |
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| Human Communication Research | 1 |
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| Beatty, Michael J. | 1 |
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Peer reviewedBeatty, Michael J. – Human Communication Research, 2002
Notes that "variance accounted for"--calculated by squaring one of the various measures of association--is the most common estimate of experimental effect or strength of association reported in communication studies. Focuses on the basic principles and arguments underlying the use of unsquared measures of association, and the…
Descriptors: Communication Research, Effect Size, Higher Education, Research Methodology
