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Erroneous Assumptions Underlying Burleson's Critique.
Peer reviewed Peer reviewed
Beatty, Michael J. – Communication Quarterly, 1987
Explores the erroneous assumptions underlying Burleson's criticism of Beatty and Payne and examines in context the evidence selected by Burleson to support his criticism. (NKA)
Descriptors: Communication Research, Construct Validity, Essays, Redundancy
Do We Know a Vector from a Scalar? Why Measures of Association (Not Their Squares) Are Appropriate Indices of Effect.
Peer reviewed Peer reviewed
Beatty, Michael J. – Human Communication Research, 2002
Notes that "variance accounted for"--calculated by squaring one of the various measures of association--is the most common estimate of experimental effect or strength of association reported in communication studies. Focuses on the basic principles and arguments underlying the use of unsquared measures of association, and the…
Descriptors: Communication Research, Effect Size, Higher Education, Research Methodology