Behavior analysis in general and applied behavior analysis in particular requires a well developed, empirically supported, and useful approach to human language and cognition in order to fulfill its mission of providing a relatively adequate comprehensive account of complex human behavior. This article introduces a series of articles in which the possibilities presented by Relational Frame Theory (RFT) are explored as they apply to issues addressed by Organizational Behavior Management (OBM). RFT provides an empirically useful operant account that has already led to a variety of applied innovations, including several of direct relevance to OBM.