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Barley, Stephen R. – Administrative Science Quarterly, 1983
After a review of semiotic theory, this paper describes an ethnosemantic study of a funeral home that demonstrates how semiotically identical codes structure a funeral director's understanding of his work and how semiotic research can reveal rules by which members of an occupational culture generate meaning. (MJL)
Descriptors: Field Studies, Metaphors, Organizational Theories, Semiotics