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Ball, Samuel; And Others – 1970
This study evaluates the impact of the first year of "Sesame Street" on preschool televiewing audiences in five sites (Boston, Mass., Durham, N.C., Phoenix, Ariz., suburban Philadelphia, and northeastern California). Chapter I introduces evaluational questions and the research strategy. Chapter II presents sampling procedures for pretest…
Descriptors: Audiences, Disadvantaged Youth, Educational Television, Educationally Disadvantaged