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| Attitudes | 1 |
| Audiences | 1 |
| Film Industry | 1 |
| Films | 1 |
| Literature Reviews | 1 |
| Media Research | 1 |
| Research Needs | 1 |
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| Austin, Bruce A. | 1 |
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| Information Analyses | 1 |
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Download full textAustin, Bruce A. – 1982
There has been little valid and reliable research of the motion picture audience. Specific reasons for the movie industry's own inattention to audience research include the early popularity of films and the fact that since the industry does not sell advertising it does not need to account for its audience size and preferences. Some researchers…
Descriptors: Attitudes, Audiences, Film Industry, Films
