A U.S. Air Force study was designed to investigate simultaneously four cognitive styles--field dependence-independence, reflectivity-impulsivity, leveling-sharpening, and visual-haptics. A sample of 206 undergraduate volunteers at the University of Oklahoma were tested with the Successive Perceptual Test I (SPT-I), the Hidden Figures Test (HFT),…

In order to investigate learning theories, media researchers need to explore three variables: (1) the psychological requirements of a given learning task, (2) individual differences in cognitive style, and (3) specific media characteristics. It is necessary to identify the psychological processes which underlie any specific learning task in order…

A study was designed to test the expectation that different individuals have different cognitive styles, which, if true, may be useful in investigating characteristics and psychological impacts of media utilization. Cognitive style refers to an individual's way of acquiring and processing information. Characteristics of the visual type and haptic…