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| Age Differences | 1 |
| Elementary Education | 1 |
| Incidental Learning | 1 |
| Intentional Learning | 1 |
| Sex Differences | 1 |
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| Television Commercials | 1 |
| Television Research | 1 |
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| Atkin, Charles K. | 1 |
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| Reports - Research | 1 |
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Download full textAtkin, Charles K. – 1975
This report, the second in a series of six reports on television advertising and children, presents the results from a series of experimental studies designed to test children's intentional and incidental learning from television commercials. A total of 400 elementary school students of varying socioeconomic status participated in the study, with…
Descriptors: Age Differences, Elementary Education, Incidental Learning, Intentional Learning
