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Mass Media Effects	2
Programing (Broadcast)	2
Television Research	2
Blacks	1
Characterization	1
Cognitive Processes	1
Commercial Television	1
Content Analysis	1
Elementary Secondary Education	1
Racial Attitudes	1
Racial Identification	1
Role Perception	1
Socialization	1
Television Viewing	1
Traffic Accidents	1
Whites	1
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Journal of Communication	1
Journalism Quarterly	1

Author

Atkin, Charles K.	2
Greenberg, Bradley S.	1

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Journal Articles	2
Reports - Research	2

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The Portrayal of Driving on Television, 1975-1980.

Peer reviewed

Greenberg, Bradley S.; Atkin, Charles K. – Journal of Communication, 1983

Projecting data from this content analysis, the authors concluded that viewers who watch one hour of prime-time programing each evening throughout the year would see over 2,700 irregular driving acts; over 250 acts in which people are endangered; 80 auto-caused deaths and injuries; and only 15 cases of seat-belt usage. (PD)

Descriptors: Content Analysis, Mass Media Effects, Programing (Broadcast), Television Research

Television and Race Role Socialization.

Peer reviewed

Atkin, Charles K.; And Others – Journalism Quarterly, 1983

A survey of White fourth-,sixth-, and eighth-grade students reveals that the effects on them of televised portrayals of Blacks were limited and selectively processed. (FL)

Descriptors: Blacks, Characterization, Cognitive Processes, Commercial Television