Cost-Effectiveness of Differential Techniques for Mail Questionnaires.

Rossmann, Jack E.; Astin, Alexander W.

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Peer reviewed

ERIC Number: EJ104455

Record Type: CIJE

Publication Date: 1974

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Cost-Effectiveness of Differential Techniques for Mail Questionnaires

Rossmann, Jack E.; Astin, Alexander W.

Research in Higher Education, 2, 273-279, 74

The results indicated that use of nonprofit outgoing postage, window envelopes, and business reply returns lowered the costs per contact and did not significantly impair rate of return. Use of a second-wave questionnaire was a very effective technique for increasing the response rate. (Editor/PG)

Descriptors: Cost Effectiveness, Educational Research, Higher Education, Measurement Techniques, National Surveys, Questionnaires, Surveys

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