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Direct linkRushing, Keith; Asperin, Amelia Estepa – Journal of Child Nutrition & Management, 2012
Purpose/Objectives: The objectives of this project were to investigate the application of brand personality concepts in the school nutrition (SN) setting and to explore high school students' awareness and acceptance of these branding initiatives. Methods: An embedded, multiple-case replication design included structured interviews with SN…
Descriptors: Nutrition, Food Service, Dining Facilities, Marketing
Asperin, Amelia Estepa; Nettles, Mary Frances; Carr, Deborah H. – Journal of Child Nutrition & Management, 2010
Purpose/Objectives: The purpose of this project was to develop and validate a survey that will enable school nutrition (SN) directors and managers to identify and address issues affecting the non-participation of high school students in the National School Lunch Program (NSLP). Methods: The research was conducted in two phases. Qualitative data…
Descriptors: High Schools, Focus Groups, Lunch Programs, Nutrition
