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Direct linkItam, Urmila; Misra, Siddharth; Anjum, Heena – European Journal of Training and Development, 2020
Purpose: The concept of employer branding has drawn the attention of both academicians and practitioners over a decade. However, inaction, the objective of the employer brand managers were hardly tapped. Therefore, this paper aims to explore the views of HR manager on employer branding activities and its implementation.…
Descriptors: Marketing, Employers, Administrator Attitudes, Personnel Directors
