Descriptor
Higher Education | 2 |
Television Research | 2 |
Television Viewing | 2 |
Adults | 1 |
Behavior Patterns | 1 |
Family Environment | 1 |
Interpersonal Relationship | 1 |
Mass Media Use | 1 |
Recognition (Psychology) | 1 |
Author
Anderson, Daniel R. | 2 |
Burns, John J. | 1 |
Schmitt, Kelly L. | 1 |
Woolf, Kimberly Duyck | 1 |
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Journal Articles | 2 |
Reports - Research | 2 |
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Burns, John J.; Anderson, Daniel R. – Communication Research, 1993
Finds that inertial engagement sustains looks across boundaries between programs and commercials; inertial engagement does not carry over from one look to the next; inertial engagement was associated with greater recognition memory for television content; and look length distributions are approximately lognormal, and hazard functions are…
Descriptors: Adults, Higher Education, Recognition (Psychology), Television Research

Schmitt, Kelly L.; Woolf, Kimberly Duyck; Anderson, Daniel R. – Journal of Communication, 2003
Reveals that 46% of the time with television was spent in some activity instead of or in addition to looking at the TV. Notes that social interaction was the most common nonviewing activity for all viewers, followed by playing and eating for children and reading for adults. Considers how nonviewing behaviors occurred most often during programming…
Descriptors: Behavior Patterns, Family Environment, Higher Education, Interpersonal Relationship