Studies investigating selected aspects of children's television viewing are described and the findings are used as the basis of a theoretical formulation in which young children's television viewing is seen as a transactional process similar to other normal information processing activities. According to this formulation, the child's motivation to…

Recorded home television viewing of 2-, 5-, 8-, 12-year olds, and adults on time-lapse videotapes over 10-day period. Found that cuts, movement, and overt purposeful character behavior were positively related to viewer's looking behavior, independent of child versus adult programming. Associations with looking behavior for other features depended…

Decribes age trends in television viewing time and visual attention of children and adults videotaped in their homes for 10-day periods. Shows that the increase in visual attention to television during the preschool years is consistent with the theory that television program comprehensibility is a major determinant of attention in young children.…