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Burns, John J.; Anderson, Daniel R. – Communication Research, 1993
Finds that inertial engagement sustains looks across boundaries between programs and commercials; inertial engagement does not carry over from one look to the next; inertial engagement was associated with greater recognition memory for television content; and look length distributions are approximately lognormal, and hazard functions are…
Descriptors: Adults, Higher Education, Recognition (Psychology), Television Research
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Schmitt, Kelly L.; Anderson, Daniel R.; Collins, Patricia A. – Developmental Psychology, 1999
Recorded home television viewing of 2-, 5-, 8-, 12-year olds, and adults on time-lapse videotapes over 10-day period. Found that cuts, movement, and overt purposeful character behavior were positively related to viewer's looking behavior, independent of child versus adult programming. Associations with looking behavior for other features depended…
Descriptors: Adults, Age Differences, Children, Childrens Television
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Anderson, Daniel R.; And Others – Child Development, 1986
Decribes age trends in television viewing time and visual attention of children and adults videotaped in their homes for 10-day periods. Shows that the increase in visual attention to television during the preschool years is consistent with the theory that television program comprehensibility is a major determinant of attention in young children.…
Descriptors: Adaptation Level Theory, Adults, Age Differences, Attention Span