Source
| Communication Research | 1 |
Author
| Anderson, Daniel R. | 1 |
| Burns, John J. | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
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Peer reviewedBurns, John J.; Anderson, Daniel R. – Communication Research, 1993
Finds that inertial engagement sustains looks across boundaries between programs and commercials; inertial engagement does not carry over from one look to the next; inertial engagement was associated with greater recognition memory for television content; and look length distributions are approximately lognormal, and hazard functions are…
Descriptors: Adults, Higher Education, Recognition (Psychology), Television Research
