This facilitator's module, part of the staff training for the "Rural America Series," presents the means for setting the keystone of successful program development, i.e., the establishment of appropriate, concrete, and measurable objectives. A distinction is made between behavioral (student) objectives and program objectives, and participants should be able to conceptualize appropriate objectives for a variety of situations. During the approximately 2-hour training session, participants are asked to write down their ideas of the meaning of a general goal statement. A brainstorming session with active participant involvement is suggested to reveal that goals and subgoals, while important, do convey different meanings to different people and must be further defined. A brief description of the "Rural America Series" and the role that behavioral and program objectives play in the series are presented. Other activities recommended for this session are an in-depth presentation on behavioral and program objectives using audience participation, small groups which develop and critique behavioral objectives and develop program objectives, and a summary period providing a short wrap-up of the module and showing how the development of objectives leads to other considerations such as cost, time, and resource requirements. (NEC)