In response to a questionnaire from the ERIC Clearinghouse on Educational Media and Technology, 40 leaders in the field gave their opinion of the present and future of instructional technology, both in its broad and narrow (machine aids) sense. Their opinions were then the basis of a panel discussion by an advisory council that met in Washington, D.C. Questions bore upon the accomplishments, the trends, and the effective use of instructional technology. Some of its accomplishments were considered to be the individualization of instruction, the application of the systems approach to education, the development of trained personnel, the establishment of a public service system of broadcasting, and the demonstrated effectiveness of instructional technology. Among trends mentioned were the application of research to the development of large-scale systems, cost-effectiveness and accountability measures, and validated multi-media packages. Measures recommended to achieve effective use of instructional technology include: development of training programs, establishment of experimental and demonstration schools, winning educator acceptance, and expansion of efforts to develop instructional materials. Verbatim responses to the questions are listed with the number of persons making each response specified. (MF)