Comparing the Persuasiveness of Narrative and Statistical Evidence Using Meta-Analysis.

Allen, Mike; Preiss, Raymond W.

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Peer reviewed

ERIC Number: EJ564993

Record Type: Journal

Publication Date: 1997

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0882-4096

EISSN: N/A

Comparing the Persuasiveness of Narrative and Statistical Evidence Using Meta-Analysis.

Allen, Mike; Preiss, Raymond W.

Communication Research Reports, v14 n2 p125-31 Spr 1997

Compares the persuasiveness of using statistical versus narrative evidence (case studies or examples) across 15 investigations. Indicates that when comparing messages, statistical evidence is more persuasive than narrative evidence. (PA)

Descriptors: Communication Research, Comparative Analysis, Meta Analysis, Persuasive Discourse, Qualitative Research, Research Methodology, Statistical Analysis

Publication Type: Information Analyses; Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A