Determining the Persuasiveness of Message Sidedness: A Prudent Note about Utilizing Research Summaries.

Allen, Mike

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Peer reviewed

ERIC Number: EJ462225

Record Type: Journal

Publication Date: 1993

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0193-6700

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Determining the Persuasiveness of Message Sidedness: A Prudent Note about Utilizing Research Summaries.

Allen, Mike

Western Journal of Communication, v57 n1 p98-103 Win 1993

Responds to an analysis by D. O'Keefe (in the same issue of this journal) of a research study by the author. States that most of what O'Keefe suggests contains merit but that acceptance of the suggestions still generates a conclusion that two-sided refutational messages constitute the most persuasive form of message. (SR)

Descriptors: Communication Research, Higher Education, Interpersonal Communication, Meta Analysis, Persuasive Discourse, Research Problems

Publication Type: Opinion Papers; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A