Peer reviewedERIC Number: EJ437341
Record Type: Journal
Publication Date: 1991
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0193-6700
EISSN: N/A
Meta-Analysis Comparing the Persuasiveness of One-Sided and Two-Sided Messages.
Allen, Mike
Western Journal of Speech Communication, v55 n4 p390-404 Fall 1991
Describes a meta-analysis comparing the persuasiveness of one-sided and two-sided messages. Demonstrates that a two-sided message with refutation is more persuasive than a one-sided message, whereas a one-sided message is more persuasive than a two-sided message without refutation. (SR)
Descriptors: Communication Research, Higher Education, Meta Analysis, Persuasive Discourse, Rhetoric
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
