Testing Three Models for the Sleeper Effect.

Allen, Mike; Stiff, James B.

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Peer reviewed

ERIC Number: EJ398833

Record Type: Journal

Publication Date: 1989

Pages: N/A

Abstractor: N/A

ISBN: N/A

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EISSN: N/A

Testing Three Models for the Sleeper Effect.

Allen, Mike; Stiff, James B.

Western Journal of Speech Communication, v53 n4 p411-26 Fall 1989

Uses meta-analysis to test three models of the "sleeper" effect (a theory proposing that in the long term low credible sources may actually attain greater attitude change in message recipients than high credible sources). Concludes that the sleeper effect does exist, and offers suggestions for practitioners and theorists. (SR)

Descriptors: Attitude Change, Communication Research, Credibility, Higher Education, Meta Analysis, Models, Persuasive Discourse, Speech Communication

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A