Responds to an analysis by D. O'Keefe (in the same issue of this journal) of a research study by the author. States that most of what O'Keefe suggests contains merit but that acceptance of the suggestions still generates a conclusion that two-sided refutational messages constitute the most persuasive form of message. (SR)

Examines the relationship between teaching and research. Considers whether an emphasis on one or the other better serves the interests of communications departments. Adumbrates arguments suggesting that research undermines teaching and those suggesting the converse. Shares the results of a meta-analysis of existing research on the topic. Finds a…