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Direct linkLivingood, William C., Jr.; Allegrante, John P.; Green, Lawrence W. – Health Education & Behavior, 2016
Broad changes in normative health behavior are critical to overcoming many of the contemporary challenges to public health. Reduction in tobacco use during the last third of the 20th century--one of the greatest improvements in public health--illustrates such change. The culture change from accommodation to intolerance of smoking is irrefutable.…
Descriptors: Smoking, Health Behavior, Public Health, Role
