Sets forth eight rules for using assessment to allow community colleges to create a distinctive image: create a "brand identity," differentiate the institution from competitors, big picture goals, total institution performance, priority assigned to stakeholders, measuring intangible benefits, continuous customer touch, and urgency for action.…

This paper defines a conceptual model for institutional research in the community college and identifies sources of information, programs, and services that provide data necessary for implementation of the model. The model contains four specific subsystems: goal setting, program development, program review, and cost effectiveness. Each subsystem…