"PTL Club" Viewer Uses and Gratifications.

Abelman, Robert

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Peer reviewed

ERIC Number: EJ388539

Record Type: Journal

Publication Date: 1989

Pages: N/A

Abstractor: N/A

ISBN: N/A

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"PTL Club" Viewer Uses and Gratifications.

Abelman, Robert

Communication Quarterly, v37 n1 p54-66 Win 1989

Examines patterns of television viewing and viewing motivations for the "PTL Club" in light of the recent PTL scandal. Extracts the ritualized user and a modified version (curious consumer) of the instrumental user only. Discusses implications for the future of religious television. (SR)

Descriptors: Audience Analysis, Communication Research, Mass Media Use, Motivation, Multivariate Analysis, Television Research, Television Viewing, Use Studies

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A