Descriptor
| Audience Analysis | 1 |
| Communication Research | 1 |
| Mass Media Use | 1 |
| Motivation | 1 |
| Multivariate Analysis | 1 |
| Television Research | 1 |
| Television Viewing | 1 |
| Use Studies | 1 |
Source
| Communication Quarterly | 1 |
Author
| Abelman, Robert | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
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Peer reviewedAbelman, Robert – Communication Quarterly, 1989
Examines patterns of television viewing and viewing motivations for the "PTL Club" in light of the recent PTL scandal. Extracts the ritualized user and a modified version (curious consumer) of the instrumental user only. Discusses implications for the future of religious television. (SR)
Descriptors: Audience Analysis, Communication Research, Mass Media Use, Motivation
