This teaching packet is designed to enrich lessons and motivate students, and is based on real-life marketing problems. The packet includes a booklet containing background for instructors on advertising's crucial economic role and its history in the United States, eight reproducible lessons, and teaching tips for each lesson. The packet also…

This lesson plan was developed through "Economics International," an international program to help build economic education infrastructures in the emerging market economies. It provides a description of the lesson; appropriate age level; economic concepts; content standards and benchmarks; related subject areas; instructional objectives;…

This lesson plan was developed through "Economics International," an international program to help build economic education infrastructures in the emerging market economies. It provides a lesson description; appropriate age level; economic concepts; content standards and benchmarks; related subject areas; instruction objectives; time…

This lesson plan was developed through "Economics International," an international program to help build economic education infrastructures in the emerging market economies. It contains a lesson description; appropriate age level; economic concepts; content standards and benchmarks; related subject areas; instructional objectives; time…

This lesson plan was developed through "Economics International," an international program to help build economic education infrastructures in the emerging market economies. It provides a lesson description; appropriate age level; economic concepts; content standards and benchmarks; related subject areas; instructional objectives; time…

This lesson plan was developed through "Economics International," an international program to help build economic education infrastructures in the emerging market economies. It provides a lesson description; economic concepts; content standards and benchmarks; related subject areas; instructional objectives; time required for lesson…

This lesson plan was developed through "Economics International," an international program to help build economic education infrastructures in the emerging market economies. It provides a lesson description; appropriate grade level; economic concepts; content standards and benchmarks; related subjects; instructional objectives; time…

Defines economic awareness as a critical awareness of the use of scarce resources. Identifies the three major perspectives of economic awareness as knowledge, procedure and needs-based. States that it is possible to coalesce these perspectives into a fourth eclectic perspective, and to provide guidelines for teachers in line with the national…

Describes how economists have typically used literary works and viewed their authors. Provides a selection of literary treatments of economic concepts, issues, and themes as resources for high school and university economics instructors. Comments on the scope and diversity of these materials. Includes a bibliography of literary works with…

Presents exercises that introduce issues of advertising. Activities are designed for a variety of levels. Uses recent advertising data from a number of large corporations. Provides information concerning additional resources. (KO)

Reviews recent research into the theory of the kinked demand curve in economics. Applies this theory to economic concepts such as marginal cost and price flexibility. Discusses the implications for corporations and government policymakers. (CFR)

Presents instructions for playing "Widgets and Blasters," an educational game designed to illustrate the functioning of a competitive market and help students understand economic models. Explains that the aims of the activity are to encourage students to identify the pattern of price over time and analyze the pattern in terms of…

Presents study results on gender differences in economic knowledge. Addresses the question of whether gender gaps in economic understanding widen as students progress through college. Reports that no evidence was found to support the hypothesis that significant and consistent gender differences exist in college students' performances on economic…

Identifies inconsistencies in treatments of the perfect competition, monopoly welfare comparison in textbooks for economics instruction. Argues for explanation of how experiments are being conducted and explicit identification of all underlying assumptions. Suggests straightforward analysis of the social cost of monopoly based on a comparison…

Describes a six-week economics project for high school students. Suggests teaching consumer economics by having students pretend they are broke and out on their own. Discusses activities, materials, and student essays demonstrating the use and understanding of basic consumer terminology, credit, insurance, budgeting, and housing. (DK)