ERIC Number: EJ1354588
Record Type: Journal
Publication Date: 2022-Apr
Pages: 11
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1938-6974
EISSN: EISSN-2163-2367
The Marshall Plan: How Diversity and Inclusion Transformed the Dallas Mavericks' Organizational Culture
Beattie, Mark A.; Lower-Hoppe, Leann M.
Sport Management Education Journal, v16 n1 p75-85 Apr 2022
How does a professional sport organization with a toxic organizational culture transform its workplace to one built around equity, diversity, and inclusion? This article addresses that question in a case study that explores the aftermath of the Dallas Mavericks' sexual harassment scandal. The case allows students to analyze the crisis the Mavericks faced after a "Sports Illustrated" article exposed the organization's corrosive workplace culture. Students will discuss the strategies Mavericks' chief executive officer Cynthia Marshall deployed to transform the Mavericks' workplace culture. Furthermore, students will consider how those strategies have broader utility in improving organizational diversity throughout the sport industry. A theoretical framework, a case narrative, and teaching notes are provided to support implementation of the case study in sport management curricula.
Descriptors: Diversity, Inclusion, Athletics, Organizational Culture, Sexual Harassment, Case Method (Teaching Technique), Gender Discrimination, Social Justice
Human Kinetics, Inc. 1607 North Market Street, Champaign, IL 61820. Tel: 800-474-4457; Fax: 217-351-1549; e-mail: info@hkusa.com; Web site: https://journals.humankinetics.com/view/journals/smej/smej-overview.xml
Publication Type: Journal Articles; Guides - Classroom - Teacher; Tests/Questionnaires
Education Level: N/A
Audience: Teachers
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Texas (Dallas)
Grant or Contract Numbers: N/A