Courses: Visual Rhetoric, Visual Communication, Multiplatform Journalism, Advertising, Journalism, Public Relations. Objective: This unit activity requires that students analyze and produce imagery with the help of semiotic theory. Students will: (1) learn to connect theory with practice holistically by simultaneously practicing visual analysis and synthesis; (2) practice visual rhetoric, a key skill for professionals from media and related sectors; and (3) understand the basics of visual storytelling.