This five-section guide is intended to lead marketing education personnel through the program evaluation and improvement process in Missouri. The first section is an introduction that provides a rationale for evaluation, discusses the resource, process, and product standards that should be used and suggests ways these standards can be applied. The second section outlines the organization and management of the program improvement review process, listing members of the review team and describing their responsibilities and procedures. It also suggests how to write and present a program improvement report. In the third section, the various resource, process, and performance standards and indicators are examined with a focus on the evaluation process. The fourth section provides marketing education program standards and suggested questions for the review team, and finally, the fifth section lists the file documentation that should be provided for the review process. Appendixes include a student evaluation of instructor form, a student follow-up questionnaire, and an employer questionnaire. (KC)