This document is a short guide to developing and marketing a customized job training course for business and industry. Aimed at administrators/teachers in colleges or universities, the plan covers three main topics: marketing, program design and operation, and on-campus presentations. The marketing section explains how to create a marketing campaign, including making a list of potential contacts, writing letters, making telephone calls, and meeting with potential clients. Information covered in the program design and operation section includes identifying and contacting potential instructors, designing the program, submitting the proposal to a company, and arranging and conducting the program. The on-campus presentations section contains pointers for attracting various groups and maintaining good personal relations within the college. Samples are provided of a contact letter and a course organization checklist. Information on continuing education requirements for various professions is also provided. (KC)