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Direct linkDelise, Lisa A.; Mello, Abby L. – Management Teaching Review, 2017
The Widget design task is an in-class, experiential exercise that affords students the opportunity to develop interpersonal skills in group negotiation. Students engage in new product design in committees of two dyads where one dyad represents Consumer Research and the other represents Strategic Management. Task information creates different…
Descriptors: Experiential Learning, Interpersonal Competence, Skill Development, Conflict Resolution
