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Walker, Kristen L.; Curren, Mary T.; Kiesler, Tina – Marketing Education Review, 2013
Plaza del Valle is an open-air shopping center in the San Fernando Valley region of Los Angeles. The new marketing manager must review primary and secondary data to determine a target market, a product positioning strategy, and a promotion strategy for the retail shopping center with the ultimate goal of increasing revenue for the Plaza. She is…
Descriptors: Marketing, Retailing, Data Analysis, Competition

Litcher, John H.; Schmidt, Steven J. – Social Education, 1991
Presents a descriptive survey of North Carolina home schooling. Examines demographic variables, parents' reasons, and choice of curriculum materials, focusing on social studies. Finds most parents used commercially produced textbooks, supplemental materials, and field trips. Identifies texts used by parents motivated by religious factors. Stresses…
Descriptors: Demography, Educational Quality, Educational Research, Field Trips
Goyen, Loren F. – 1983
A study, the fourth in a series of annual surveys, examined the characteristics of new students enrolled in the Department of Adult Education at the University of the District of Columbia from the summer of 1982 through the spring of 1983. To obtain a profile of the students' personal backgrounds, educational objectives, and career goals, the…
Descriptors: Academic Achievement, Adult Education, Career Choice, Demography