In the San Fernando Valley of Southern California, the entire community participates in Youth Art Month through the Annual Valley Wide Student Art Show. The mission of the show is to provide students with an opportunity to exhibit their work publicly and to promote school arts programs during Youth Art Month. Apart from promoting arts education…

This publication highlights Ohio programs that offer successful ideas for recruiting students into nontraditional programs and promoting interest in vocational education in general. Six programs are described: (1) Parent Enrollment Counseling (Great Oaks Joint Vocational School District, Laurel Oaks Career Development Campus, Cincinnati), a…

Strategies to help state and local social studies councils encourage the teaching of social studies in the elementary grades address the trend to eliminate social studies from the primary grades altogether. The erosion of social studies instruction for young children must be stopped, and this can best be accomplished by leadership at the state and…

This publication provides a comprehensive list of strategies from which vocational educators can choose when designing a recruitment campaign. The strategies are aimed at increasing the participation of females and males in Ohio's vocational programs. They offer suggestions for (1) involving elementary and middle schools, high schools, parents,…

This document is the first nationwide compilation of successful recruiting techniques for students in adult basic education, literacy, General Educational Development classes, and adult high school degree programs. Information for the publication was gathered from a literature search and other sources, especially "Reaching the Least Educated," a…

This guide is intended to assist those responsible for publicizing local adult literacy and basic skills programs. The first section discusses the elements of good publicity. Outlined next are points to consider when determining what a program needs from publicity and how to get the desired results. The next portion of the guide covers seven main…

This module addresses the issue of ensuring equal access to recruitment, enrollment, and placement of handicapped and disadvantaged students in vocational programs. Specific guidelines are offered as well as suggested resources. The guide includes a list of definitions and uses a question-and-answer format to provide information on equal access,…

This manual offers hints, guidelines, and suggestions for reaching prospective students for vocational training. Its main premise centers around alerting, encouraging, and assisting the student. A team effort is promoted; each staff member must be a part of the whole recruitment team. A section on advance planning focuses on analysis of the school…

This guide, which was originally developed for use in a training workshop, is intended to assist adult educators in learning to market their adult literacy programs. The first chapter outlines the main principles of social marketing and public relations. An overview of the operation of a social marketing campaign on adult literacy is provided…

This module, one in a series of 127 performance-based teacher education (PBTE) learning packages, focuses on specific professional competencies of vocational teachers. The modules are suitable for the preparation of teachers and other occupational trainers in all occupational areas. This module on the promotion of vocational programs for…

This combination curriculum and workbook, which was originally developed for use in a training workshop, is intended to assist adult educators in learning to market their adult literacy programs. The first chapter reviews basic marketing concepts (the definition of marketing, 10 truths about marketing, marketing versus promotion, steps in…

This guide is designed as an outline of strategies and activities that could be implemented to encourage students to enter nontraditional occupations. The information and ideas are intended for use by teachers, counselors, and administrators at all educational levels to promote equal and full participation of students in Connecticut's…

This module is one in a series of four performance-based modules developed to prepare vocational educators to serve limited English proficient (LEP) students. It is designed to help new and experienced vocational recruiters target their recruiting efforts for LEP persons. The module is made up of a series of five learning experiences, some…

This guidebook is designed to provide current, detailed information on effective literacy practices. The National Adult Literacy Project's program survey design is described in Chapter 1, with a summary of results from a sample of 213 programs. Chapter 2 focuses on the program selection and onsite interview process, from which the portraits of 31…

This manual is designed to provide information to those interested in developing family literacy projects. Part I contains information on the design and operations of Project Family, a program to empower parents to be better role models, foster supportive environments, and express positive attitudes about education. Other topics include…