Courses: Persuasion, Marketing, Advanced Public Speaking, Argumentation. Objectives: The aims of this assignment are to introduce students to the concept of data mining as a tool for audience analysis and to improve students' ability to adapt a message to a specific audience.

At the Center for Integrated Access Networks (CIAN), an Engineering Research Center funded from 2008-2018 by the National Science Foundation, the education department worked to develop new and innovative digital resources to engage students in learning science content. One resource created, the CIAN Comic Book, focuses on educating students about…

Incorporating scientific uncertainty as part of science teaching means acknowledging that there may be incomplete or potentially limited scientific information when scientists draw conclusions. In the geosciences, scientists routinely make inferences about the Earth based on observations of the present, and test those observations against…

Courses: Business and Professional Communication, Persuasion. Objectives: Students demonstrate application of rhetorical invention and improved persuasive writing style through a brief, multi-draft writing activity.

Courses: This activity is designed specifically for public-speaking courses, but it could be used in the general introductory communication course. It also holds potential for use in persuasion, argumentation, or strategic communication courses. Objectives: This activity helps students understand audience as a more complicated concept--one that…

Local teachers have been working with their colleagues and math coach for years on ensuring that oral discourse during their mathematics classes has them acting as a facilitator and allowing students themselves to make sense of the mathematics. Specifically, their discussions are aimed at having students reason mathematically because discourse and…

Many instructors and textbooks encourage the use of debate and critical thinking in the classroom by creating artificial public space in which students then act out engagements. The tools gained from such activities do encourage better thinking and speaking, but they do not adequately prepare students for "real" situations when they must…

Imagine saving just one of the 23,000 species threatened with extinction. Students studying endangered species in a general life science course faced the decision of which species to save as a summative assignment in a unit on scientific explanation and argumentation. They used the claim, evidence, and reasoning (CER) framework in which students…

This article offers readers 13 "My Favorite Assignments" that were presented at the Association for Business Communication's 83rd annual conference held in Miami, Florida, in 2018. The teaching innovations offered include assignments that present quick, fun icebreaker exercises; visual communication and diversity; rhetoric; email; and…

An early foundation in writing offers students a valuable tool for learning, communication, and self-expression. Authored by a panel of experts, the "Teaching Elementary School Students to Be Effective Writers" practice guide presents four recommendations educators can use to help elementary students strengthen their writing skills. The…

Instructional tips help educators carry out recommendations contained in IES Educator's Practice Guides. The tips, based on a practice guide authored by Steve Graham, Alisha Bollinger, Carol Booth Olson, Catherine D'Aoust, Charles MacArthur, Deborah McCutchen, and Natalie Olinghouse, translate these recommendations into actionable approaches that…

Courses: Argumentation, Public Speaking, Political Communication. Objectives: After completing this unit activity, students should be able to (1) demonstrate comprehension of Burke's (1941) concept of terministic screens; (2) apply the concept of terministic screens to write a brief political autobiography of themselves that analyzes the history…

Instructional tips help educators carry out recommendations contained in IES Educator's Practice Guides. This summary of evidence describes the research evidence that supports the use of the instructional tips in classrooms, and is based on a practice guide authored by Steve Graham, Alisha Bollinger, Carol Booth Olson, Catherine D'Aoust, Charles…

This article, the first of a two-part series, offers readers 13 teaching innovations debuted at the 2017 Association for Business Communication's annual conference in Dublin, Ireland. Assignment topics presented here include communication strategy and message-packaging skills, deep communication insights, and career and personal development.…

This article introduces a new course in the Virginia Community College System English Curriculum, "English 114: Scientific Writing." The article briefly reviews the concept of "science rhetoric," then discusses the intended audience and purpose of the course, and explains the basic goals of the course in relation to the…