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Download full textAntilla, Madeline; DeMonet, J. – 1999
In this lesson, students work as marketing teams hired by a U.S. fast food company to study the feasibility of selling fast food in Latin America. Teams are composed of cultural, production, marketing, and advertising experts. Each marketing team will investigate a product and a Latin American country. Teams will present their research and…
Descriptors: Academic Standards, Area Studies, Business, Cooperative Learning
