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Strengthening the Ethics and Visual Rhetoric of Sales Letters
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Williams, Linda Stallworth – Business Communication Quarterly, 2008
This article provides details about a comprehensive assignment for teaching sales letters in a business communication course. During the past 5 years, this assignment has evolved, moving beyond one that focused almost exclusively on strategies for making the letter persuasive, and therefore effective, to an expanded form that devotes time and…
Descriptors: Business Communication, Persuasive Discourse, Ethics, Rhetoric