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Direct linkCowley, Scott W. – Marketing Education Review, 2017
This article presents the BuzzFeed Marketing Challenge, which helps students gain integrative real-world marketing experience by selecting a target market, then creating, publishing, and promoting an article for the target market on entertainment publisher BuzzFeed.com. The challenge is for students to effectively use marketing strategy and…
Descriptors: Social Media, Marketing, Business Administration Education, Experiential Learning
