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Direct linkPrody, Jessica M. – Communication Teacher, 2016
Greenwashing is defined as "the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service" (UL Environment, 2013). As "green living" has become a marketable concept, and desirable consumers seek to enact a green identity, more companies are utilizing…
Descriptors: Social Justice, Advertising, Consumer Economics, Marketing
Davis, J. Francis; And Others – 1991
This workshop kit consists of: (1) "Leader's Guide"; (2) "Handout Masters"; (3) special issue of the journal "Media & Values" on the theme "Children and Television: Growing Up in a Media World"; (4) "From Awareness to Action: Media Literacy for the '90s," a booklet on the basics of media literacy. The kit is designed for a four-part study of the…
Descriptors: Advertising, Antisocial Behavior, Commercial Television, Mass Media
Selling Addiction: A Workshop Kit on Tobacco and Alcohol Advertising. A Media Literacy Workshop Kit.
Barnes, Mary Ellen; And Others – 1992
This kit consists of: (1) a leader's guide; (2) an 18-minute videotape containing three 6-minute discussion starter segments analyzing typical commercials and advertising techniques; (3) a special issue of "Media Values" magazine on the theme "Fatal Attraction: The Selling of Addiction"; (4) an 8-page booklet "Awareness to Action: Media Literacy…
Descriptors: Advertising, Alcohol Education, Alcoholism, Content Analysis
Silver, Rosalind, Ed.; Thoman, Elizabeth, Ed. – Media & Values, 1991
This issue of "Media & Values" provides essays and teaching ideas for addressing the influence of the media in society and the growing incidence of addiction. Articles in this issue include: (1) "Culture of Addiction" (Rosalind Silver); (2) "Crack and the Box" (Pete Hamill); (3) "When It Comes to Drugs, Beware the Censor's Fix" (David Musto); (4)…
Descriptors: Advertising, Alcohol Education, Antisocial Behavior, Critical Viewing
