Content analysis is a valuable research tool for social scientists that unfortunately can prove challenging to teach to undergraduate students. Published classroom exercises designed to teach content analysis have thus far been predominantly envisioned as lengthy projects for upper-level courses. A brief and engaging exercise may be more…

Suggests the bachelor's paper as an alternative to testing for sociology majors. Explains that the paper enables the student to use the discipline's theoretical and methodological tools to address an important topic. Explores the advantages and disadvantages of the paper. Suggests that the assignment promotes assessment both of the student and the…