This five-section guide is intended to lead marketing education personnel through the program evaluation and improvement process in Missouri. The first section is an introduction that provides a rationale for evaluation, discusses the resource, process, and product standards that should be used and suggests ways these standards can be applied. The…

This model evaluation program was developed to help marketing education teachers in Missouri to evaluate their courses and plan improvements. Following an explanation of the rationale and nature of the evaluation, the guide consists of six sections: (1) a marketing education course enrollment summary form and directions for completing the…

This module provides strategies for educators who want to assess employer needs in their communities. In addition, it provides guidelines for organizing and using the information once it is compiled. The guide includes a list of definitions and uses a question-and-answer format to discuss the best method for assessing employer needs, deciding whom…