Consisting of an audio-visual series and study exercises for cooperative, interdependent learning opportunities, this curriculum project is designed to provide in-depth learning and to develop positive attitudes about India in junior high school students. The project can also be used to influence curriculum development and to acquaint teachers…

Identifies cigarette advertising as an example of marketing harmful products to intended consumers using harmful images. Describes a classroom project in which students learn how to create, increase, and maintain demand. Includes a chart with student-designed "demarketing" campaigns and a bibliography on women and advertising. (CFR)