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Mumford, Vincent; Kane, Jennifer – Journal of Physical Education, Recreation & Dance (JOPERD), 2006
This article examines how a graduate sport-marketing class, at an urban university, implemented a sport-related service-learning project (Hoops Against Hunger) that provided relief to victims of Florida's 2004 hurricanes. The article describes the seven components of the project (need, participants, learning, service, publicity, evaluation, and…
Descriptors: Publicity, Urban Universities, Service Learning, Physical Education