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Ready, Set, Fly! Preparedness of Sales Graduates for Entry Roles
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Peter C. Knight; Claudia C. Mich; Karen M. Peesker – Journal of Marketing Education, 2024
Several studies show that while collegiate sales programs effectively prepare students for sales careers, there are various opportunities to improve. In this research, we look at how sales education impacts the career preparedness of recent 4-year college graduates. We focus specifically on the development of self-leadership and sales-related…
Descriptors: Job Training, College Graduates, Entry Workers, Skill Development
Understanding Student Perceptions and Motivations in Non-Traditional Online Degree Completion Programs: An Exploratory Case Study
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Susan Watson; Kara Fulton; Seth Ketron – Journal of Adult and Continuing Education, 2024
Student enrolment in higher education is increasing, as are enrolments in non-traditional pathways, such as degree completion programs, particularly those that are offered online. These changes have shifted the nature of student learning needs and perceptions. Therefore, stakeholders in higher education need a greater understanding of the drivers…
Descriptors: Student Attitudes, Student Motivation, Employer Attitudes, Student Educational Objectives