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Moritz M. Botts – Marketing Education Review, 2024
To provide the current student generation with an innovative online learning method, podcasts with science fiction short stories are introduced to marketing education. Findings from neurology and psychology point to positive effects of storytelling for gaining knowledge and developing interpersonal skills. Science fiction stories challenge common…
Descriptors: Business Administration Education, Marketing, Science Fiction, Literary Genres
Gottschalk, Jennifer – Routledge, Taylor & Francis Group, 2021
"Writing Strategies for Talent Development" helps educators incorporate effective and engaging writing strategies into their classroom that are designed to reach struggling and gifted students alike. This guide demonstrates how teachers can provide the means to write (with appropriate tools and classroom structures), the motivation to…
Descriptors: Writing Strategies, Talent Development, Academically Gifted, Gifted Education
Lopez, Katherine J.; Pletcher, Gary; Williams, Craig L.; Zehner, William Bradley, II – e-Journal of Business Education and Scholarship of Teaching, 2017
The purpose of this article is to provide examples of business concepts appearing in science fiction, offering accounting and business educators a means to engage students and allow students to make connections with business concepts outside of the strict business realm, resulting in increased long-term learning. To accomplish this, the "Star…
Descriptors: Business Administration Education, Concept Teaching, Science Fiction, Demonstration Programs