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Keller, John M. – Performance and Instruction, 1987
This discussion of learning motivation focuses on the four basic concepts of the ARCs Motivation Model: getting learners' attention, showing relevance, building confidence, and generating satisfaction. Strategies for dealing with these concerns are suggested. The second article in this series will deal with the design process. (LRW)
Descriptors: Attention Control, Educational Strategies, Instructional Improvement, Learning Motivation
Peer reviewedKeller, John M. – New Directions for Teaching and Learning, 1999
The ARCS (attention/relevance/confidence/satisfaction) model of motivational design provides a systematic seven-step approach to incorporating motivational tactics into instruction. Application of the ARCS model to computer-based instruction and distance education is examined, identifying specific design factors that address needs in each of the…
Descriptors: Attention, Classroom Techniques, Computer Assisted Instruction, Distance Education
