Can teachers promote true economic understanding among students by adding a dose of psychology? Fans of behavioral economics, with its unique blend of psychology and economics, think so. Blending a bit of behavioral economics into social studies lessons provides answers to the ever-present questions that permeate every classroom,"What does…

The food experience involves much more than physical nourishment but also the practice of acquiring, preparing, and sharing food that defines the foodscape. This lesson will look at the term foodscape and describe its application to Mexican migrants developed in the thesis "Transnational Mexican Foodscapes in Colorado Springs" (Greenleaf…

Greenwashing is defined as "the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service" (UL Environment, 2013). As "green living" has become a marketable concept, and desirable consumers seek to enact a green identity, more companies are utilizing…

Teaching approaches in economic geography traditionally cover the effects of deindustrialization on the landscape but offer less insight into the development of services as a prominent sector, because of the longer histories of manufacturing and industrial economies (Moore and Hunt 2016). Incorporating services into economic geography curricula…

Every time shoppers make a purchase at a store or browse a Web site, customer behavior is tracked, analyzed, and perhaps shared with other businesses. Target Corporation is a leader in analyzing vast amounts of data to identify buying patterns, improve customer satisfaction, predict future trends, select promotional strategies, and increase…

Because of the ever-increasing demand by faculty for realistic, experiential-learning exercises easily incorporated into the marketing curriculum, this article offers a new exercise that is based on Parlin's early work in marketing research with Campbell's soup: garbology. Garbology is an entertaining, experiential learning activity that serves as…

This article presents the BuzzFeed Marketing Challenge, which helps students gain integrative real-world marketing experience by selecting a target market, then creating, publishing, and promoting an article for the target market on entertainment publisher BuzzFeed.com. The challenge is for students to effectively use marketing strategy and…

The Widget design task is an in-class, experiential exercise that affords students the opportunity to develop interpersonal skills in group negotiation. Students engage in new product design in committees of two dyads where one dyad represents Consumer Research and the other represents Strategic Management. Task information creates different…

Today's global digital culture not only engages young people in daily consumption of visual images, texts, and artifacts, but also provides them with the tools to actively participate in the production of imagery and narratives. Whether they post a picture on Facebook, create a blog, or make a YouTube video with their peers, they engage in what…

It is generally agreed that price discrimination can, in some circumstances at least, be an extraordinarily unpopular business practice. In late 2000, customers discovered that Amazon.com was varying its prices online for the exact same products. Although the incident is almost fifteen years old, it has become the standard reference in law review…

This article focuses on middle school students analyzing product labels. The labels were analyzed in terms of which facts they purported to impart and to what extent these so-called facts tallied with actual data and scientific/health analyses of the products. Students then reworded the labels to include only documented facts. They also shared the…

People use many different products made from plastics every day. But conventional plastics such as polyvinyl chloride (PVC) do not always have a good reputation in society at large. Bioplastics such as thermoplastic starch (TPS) promise to be better alternatives but are they really better than conventional plastics? This article presents a new…

This paper demonstrates a strategy to speed teaching innovation transfer between marketing educators. Nine teaching innovations presented at the Society for Marketing Advances 2012 Annual Conference are offered in a brief catalog form. The reader can also download support materials at www.salesleadershipcenter.com/research.html#mer-tm13/.…

In the fall of 2008, the Federal Reserve Banks of Atlanta and St. Louis began a systematic evaluation of their economic and personal finance educational outreach programs. Both banks were interested in developing tools to assess the success of their existing economic and financial education programs. However, before any assessment could begin, a…

This article presents an interview with Edward Biester, an attorney and a member of the ABA Section of Antitrust Law, who recently led the Section's initiative to develop a curriculum for high school students. In this interview, Biester discusses the history of American antitrust laws, looks at some of the contemporary issues, and highlights the…