The publication is advice designed to help employers in all schools with staffing and employment issues, and to inform their decision making. It advises on matters contained within the School Staffing (England) Regulations 2009 for maintained schools and for independent schools, which include academies and free schools, the Education (Independent…

Advice to college admissions officers is provided including recognition of individuals and responding to names, faces, interests, and personalities. Alert, personalized care and feeding will encourage the student's interest and can lead to an application and perhaps enrollment. (MLW)

The goals of a visitation program at a college or university should be to place prospects and their parents in contact with a variety of faculty and students. Faculty members, talking about their programs, and undergraduates, sharing their own experiences, are the institution's best recruiters. (MLW)

When the product is education, enthusiastic college students make ideal salespeople. Student recruiters use various marketing strategies including helping with recruitment literature; hosting visitors; and telephoning, writing, or visiting interested students. Some sales techniques are described. (MLW)

Designed for volunteer coordinators in Olympic College's Adult Education Volunteer Classroom Assistant Project, this handbook provides a rationale for each of the coordinators' responsibilities and details procedures for carrying out these functions. Section I provides an overview of the role of the volunteer coordinators, who are responsible for…

The importance of defining the college experience in specific terms in publications for prospective students is discussed. The academic area is the most vital to describe, since college work differs greatly from high school in the emphases on academic diversity, self-initiative, and study outside the classroom. Publications should describe…

Discusses how computers can be used by student development educators for recruitment, referral, and retention. Provides examples of applications, programs, and hardware. (BH)

This information is designed to assist agents or solicitors in the task of helping proprietary schools alleviate the current criticism and complaints relative to unlawful and unethical practices in the marketing area of the industry. The definition of an agent or solicitor is provided. Information is presented on the ethical conduct of agents. The…

The application of basic marketing techniques to achieve the goals of colleges and universities is discussed. The guide is designed to help administrators and admission officers influence the image projected by their institutions. Attention is also directed to how to position an institution among its competitors, how to develop activities and…

A sourcebook on producing college catalogs is presented, with attention to marketing, information to be included in the catalog, presentation of the material, writing style, photographs, and assembling the finished publication. Marketing research is needed to promote the college effectively either to traditional students or to new segments of the…

Basic and practical information on how to do opinion surveys and how to apply the information gathered for use in student recruitment, public relations, and other advancement programs is presented. In addition, 12 sample questionnaires are included that have helped colleges and universities measure the opinions of alumni, students, faculty/staff,…

This handbook, one in a series of works dealing with adult literacy education, is designed for use by volunteers who are responsible for recruiting students into literacy programs. Addressed in the first part of the guide are various steps in organizing a recruitment campaign that include getting to know the program staff, learning about the adult…

Five agencies of the Public Health Service (PHS) joined with PHS Hispanic employees and other Hispanic health specialists to commemorate Hispanic Heritage Week by critically examining health issues of particular relevance to Hispanics. The first day the forum sought to define, from an Hispanic perspective, issues relating to health statistics,…

During its first year of operation in 1982-83, the College Assistance Migrant Program (CAMP) at Oregon State University (OSU) fully achieved 19 of its 20 goals. The program to recruit and assist migrant seasonal farmworker students in higher education faced three major problems during the year: late organization, OSU's rigorous academic demands,…

The full range of topics relevant to student financial aid are covered in this book by a variety of experts in financial aid administration and scholarship. The volume details how to organize, implement and assess a financial aid program--including how to determine student need, deal with student bankruptcy and aid termination, and improve…