The University of Southern California (USC) Center for Enrollment Research, Policy, and Practice, dedicated to research and action that advances the societal benefit of enrollment policies and practices in higher education, sought to shed light on professional preparation, career path and development issues related to chief admission officers and enrollment managers. The authors conducted more than 50 semi-structured interviews of one hour each with chief admission officers and enrollment managers from a diverse group of two- and four-year colleges and universities. Interviews took place during early 2009, and the sample spanned the range of public/private designation, Carnegie classification and geographic location. Interview volunteers were nearly evenly split among enrollment managers and chief admission officers from institutions with and without enrollment managers. This article presents findings from these conversations that shed light on who they are as enrollment professionals, assess what this means for how they approach their work, and inform efforts to cultivate and support the needs of future professionals.